About Erika

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I’ve been a writer and editor for 30+ years, with a particular passion for personal storytelling — exactly the kind of writing that’s needed for college application essays. During my career in journalism, communications, marketing, and product management, I’ve written for national magazines and websites, business publications, corporations, and nonprofits. For more than a decade I published In Erika’s Kitchen, a food blog with a focus on personal and family stories.

The students I’ve worked with have been accepted to top colleges across the U.S. and internationally. Some college coaches “cherry-pick” students, accepting only those with top grades and test scores. I don’t, because I believe that every student has a story to tell and deserves to be able to put their best foot forward on their college applications.

My background: I’m a Yale graduate and two-time Yale parent. I interviewed Yale applicants in West Los Angeles for 15 years and spent three years working with Yale Admissions as the West LA Alumni Schools Committee Director.